• Making to many changes at once.  In order to track how the changes you are making for SEO you need to make small changes over-time.  This allows you to a better ability to validate the progress, without creating more confusion.
• Not Following Up.  Great so you made some minor changes did you follow up to track the progress.  For instance, has you page been re-indexed and has your traffic changed.
• Let it run.  Make sure you give your changes enough time to run, before checking the results and making more changes.  I would recommend 15 – 30 days.

The standard answer is that it depends.  On how saturated a particular market is, how broad the market is and what you are trying to achieve.  In general we spend a minimum of three hours researching a market.  Depending on your experience this may be low or high.  For us three hours gives enough time to research a handful of keywords we like and feel like we could go after.  Of course the next step after finding killer keywords is competitor analysis.  This is the process of seeing how competitors are ranked for the keywords you are targeting.

This part is really important.  If you won’t link to your own pages, then why should someone else.  Make sure that you link to your own pages in non spamming ways.  Write a blog post and in that post include a keyword phase you would like to rank for and link to it.  Another instance is navigation, make sure you link to the pages that are important to you in your primary or secondary nav.  Find unique and creative ways to work with your on page seo.  Go ahead, make it fun!

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